GameAccount Network & PaddyPower Extend Partnership

May 01, 2012 (London, UK) – GameAccount Network, a leading provider of Internet gaming software and Power Leisure Plc (trading as Paddy Power), a leading land-based and online sports betting and gaming operator, announces a multi-year renewal of their long-standing commercial partnership established in 2004 and extension of existing gaming software services into Italy’s regulated market.

GameAccount Network is one of Europe’s leading independent privately-owned Internet gaming system and software providers with special expertise in diverse skill-based games, casino games and mobile gaming applications. GameAccount Network is ranked 29th among the Top100 fastest-growing UK technology companies according to The Times Tech Track 2011.

Dermot Smurfit, GameAccount Network Chief Executive Officer commented, “As one of the first gaming software suppliers that moved into the Italian regulated gaming market in 2008 we have developed the specialist experience, expertise and technical functionality required to serve Italian operators from our hardware platform located in Italy. We’re delighted that this experience will support our long-standing partner Paddy Power as they build a new Internet sports betting and gaming business in one of Europe’s most exciting Internet gaming markets.”

Giovanna D’Esposito, Paddy Power’s Italian Managing Director, “GameAccount has developed a compelling portfolio of online Skill, Casino and Mobile games along with aggregating third party gaming content with a focus on land-based casino games brought online. Based on our existing relationship, their commitment to Italy and wide games portfolio GameAccount was chosen by Paddy Power as one of our partners to build and position our Italian gaming business to exploit anticipated opportunities created by further gaming regulation.”

For more information on GameAccount Network, Internet Gaming Systems,
Skill Games, Italian Casino Games or Mobile Gaming applications contact:

Dermot Smurfit
Chief Executive Officer
GameAccount Network
+44 (0) 20 7292 6262
[email protected]
www.GameAccountNetwork.com

About GameAccount Network
GameAccount Network is a leading Internet gaming system and gaming software provider for regulated International & Italian operators seeking a fully integrated Internet gaming solution compatible with the technical requirements of the Alderney Gambling Control Commission, the Italian regulator AAMS and the Spanish regulator. The company’s proven portfolio of dynamic games attracts recreational and VIP gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount Network’s software powers many of Europe’s leading gaming operators including SNAI, Sisal, Lottomatica, Intralot, William Hill, Sportingbet, PaddyPower, BoyleSports, Rank and Gala Coral.

For more information please visit: www.GameAccountNetwork.com

About Power Leisure Plc

Paddy Power is a market leading online Sports Betting and eGaming business, with a retail presence also. Consolidated in the UK and Irish Markets it is now entering the Italian market.

For further information visit the company’s website www.paddypowerplc.com/ & www.paddypower.com